Music Center at The Heights Branding and Environmental Graphics

Music Center at The Heights Branding and Environmental Graphics Huber Heights, Ohio

Services Provided

Brand Development
Environmental Graphics
Signage

People Involved

Niels Braam

Branding and environmental signage for outdoor music center

The Music Center at The Heights is part of a larger development project for the City of Huber Heights. As part of a multidisciplinary team, MKSK provided planning and landscape architectural services as well as branding and a comprehensive interior/exterior wayfinding signage program for the 4,500 seat, semi-closed outdoor performance amphitheater.

 
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Inspiration came directly from a windmill at the nearby Carriage Hill Metropark, along with indirect outdoor inspiration, such as the shape of fireworks exploding, dandelions blowing in the wind, and spinning bicycle spokes. The goal was to create a link between the new outdoor music center and experiences had within the historic Metropark.

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MKSK worked with the Developer and the City of Huber Heights to develop the identity for the facility, an integral element of the larger development project.

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Signage at the Music Center integrates design elements of the brand into the overall sign program. The result is clean, concise, and clear with a pop of color energizing and unifying the appearance of the sign system throughout the facility, including a large-scale building mounted identification sign, vehicular directional signs, parking lot identification, and a host of vehicular regulatory signs. At the pedestrian level, the system includes finger pointer directional signs, identification for various amenities, overhead signs directing to seating sections, restroom, regulatory and ADA signs.

The comprehensive brand was developed to be utilized for more than just signage—with potential applications on any and all marketing and promotional materials.

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