Open Spaces Cape May County Branding and Signage

Open Spaces Cape May County Branding and Signage Cape May, New Jersey

Services Provided

Community Character Audit
Identity Development
Brand Guidelines

People Involved

Niels Braam

Developing a brand that showcases a community’s historical and cultural assets.

The Open Spaces Cape May County project leveraged both historic and cultural assets. Through careful consideration of the place and its many unique attributes, a brand was developed to be used in a variety of applications. MKSK defined a look and feel that helped to curate future visitor experiences.

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The environmental graphics studio followed a strategic discovery process, Which included historical research, a site audit, and stakeholder and community interviews—evaluating and embracing the distinct history of Cape May County in order to preserve the past while shaping the future.

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Along with creating a unique identity, this project included pedestrian and bicyclist wayfinding signage, and the development of a comprehensive graphics package. Recommendations include appropriately sited, scaled, and consistent signage, such as gateways, directional trailblazers, parking signage, and pedestrian-scale maps, kiosks, and directional signage.

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The comprehensive brand was developed to specifically serve and promote the Open Spaces Cape May County program and suggest applications beyond signage.

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